Consumers have seized control over how they consume their media and now expect more from content creators than ever before.

Today's five year olds will never be able to imagine a world in which their favorite show couldn't be paused, rewound, recorded, skipped, streamed, slung or shared.  No longer content to sit on the couch at a designated time or to even sit through the commercials that pay for the programs we love, the pressure to monetize entertainment content has never been so great.

We aim to exist at the center of the convergence between technology, branding and entertainment where the consumer transitions from passive observer to active participant.

For Brands, this means throwing out the "I Talk, You Listen" mentality of marketing and building a two-way value proposition between advertiser and audience.

For Content Creators, this means developing IPs that seamlessly fuse themselves into the core fabric of the consumer's lifestyle which is liquid and ever-changing.

To achieve this, Myndcast is organized in three operating divisions:

Intellectual Property Representation for Content Creators who need help taking their property to market and are willing to convert their IP from a single-source story to a transmedia storytelling experience.

Sales Development and Consultation for Content Creators who are looking for assistance monetizing their web properties with an eye toward user engagement and community as opposed to aggregating eyeballs.

Ideation Concept Design around innovative market solutions.  Click to see what we're cooking up in the Lab.

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