INTELLECTUAL PROPERTY REPRESENTATION

Think back to the last great film you saw... what was it that made it great?

Intriguing characters whom you made an emotional investment in and a story that both surprised and delighted you are two likely answers.

The experience captured your imagination and engaged you on an emotional level.

How can content creators and advertisers engage consumers on an emotional level?

We believe through storytelling experiences that enable the viewer/consumer to become a participant in the experience rather than merely an observer.

Imagine walking out of a movie theatre after sitting through a 90-minute thrill ride and suddenly receiving a text message from a character in the film you just watched. She needs your help decoding a message and she needs it now. You're given login instructions to a secure website, the rest is up to you.

Instant sequel. Instant engagement. The thrill ride continues and you are the star.

We are constantly evaluating a steady stream of IPs: Screenplays, Novels, Treatments, Graphic Novels, Game Bibles, even three sentence concepts sketched on a bar napkin. Regardless of what format the idea comes to us in, we evaluate every property the same way:

1) Can the story be told sequentially across multiple media platforms (film, tv, web, mobile, video game)?

2) Will it be possible at any stage of the story to transition the viewer from passive observer to active participant?

3) Could brands be fused into the experience in ways that both enhance the story as well as deliver measurable value to the brand partner?

Assuming the answer to all three questions is "yes", Myndcast then custom builds a team of experience designers to develop each original IP into an engaging transmedia experience.

To submit your IP for representation consideration, send your logline and synopsis to:

myndcast [at] gmail [dot] com.

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