Greg Martin, Principal

With over fifteen years experience in the international media space, Greg has always kept himself at the very forefront of consumer trends, entertainment and branding opportunities.  He is an expert at discovering and capitalizing on strategic partnerships with major advertisers to significantly increase a company's market footprint, market share and corresponding revenue gains.  A dynamic team builder with strong P&L and personnel management skills who employs a value selling approach to every property he is tasked with monetizing.

Greg was one of the three original founders of the sports content aggregator, TheInsiders, which later became Scout Media and was acquired by Fox Interactive in the Spring of 2006.  Just before TheInsiders, Greg led the national interactive sales division for the aggregated sports network, Rivals.com.  He consulted motorsports teams in Formula One and NASCAR on the principles of sponsorship valuations and branding opportunities both on and off the track and spent over three years generating new sponsorship and broadcast partnerships for the Seattle SuperSonics (sigh) NBA franchise in the mid to late nineties.

Greg launched his career in the branded entertainment space coordinating such successful international cross-promotions as the infamous "Cadillac" Seinfeld episode and Ray-Ban Sunglasses with both Men in Black films.

Greg is a graduate of Oregon State University, married with two children and living just north of Bellevue, Washington.

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